Web & App Development

Custom Software Development

Full-stack web applications, automation pipelines, and e-commerce platforms built to eliminate manual work. We built a product upload system that cut entry time from 30 minutes to 2 minutes per product - that is the kind of software we build.

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The Problem

Manual workflows drain hours every day. One luxury watch retailer spent 30 minutes per product - copying descriptions from supplier sites, resizing images by hand, translating listings into French, and uploading everything to WooCommerce. With 30+ brands to catalog, the backlog never shrank. Off-the-shelf tools could not handle the combination of web scraping, image processing, AI translation, and CMS integration they needed.

Our Solution

We built a custom software pipeline that takes a single product URL and does the rest. Firecrawl LLM extraction pulls structured product data from supplier pages. An image optimization pipeline processes and formats photos automatically. Claude handles French translation so listings read naturally to local customers. The finished product drafts land in WooCommerce ready for review. What took 30 minutes now takes 2 - and the retailer catalogs 30+ luxury watch brands without the bottleneck.

How It Works

Discovery & Workflow Audit

We map out your current process step by step - where time is wasted, what can be automated, and what the end state should look like. For La Maison Monaco, this meant documenting the full product upload chain from supplier URL to published WooCommerce listing.

Architecture & Integration Design

We design the system around your real tools and data sources. That means choosing the right extraction method (Firecrawl LLM extract for supplier pages), the right CMS integration (WooCommerce API), and the right AI models (Claude for French translation) - then wiring them into a single pipeline.

Build, Test & Deploy

We build the full pipeline with production-grade error handling, image optimization, and automated quality checks. Every component is tested against real data before launch - real product URLs, real image formats, real translation edge cases.

Launch & Iterate

We deploy, monitor performance, and refine based on real usage. New brands, new supplier formats, new product categories - the system adapts without rebuilding from scratch.

See It In Action

La Maison Monaco - Product Upload Automation

A custom software pipeline for a luxury watch retailer that automated product uploads end to end. Firecrawl LLM extraction, automated image optimization, Claude-powered French translation, and WooCommerce integration - cutting upload time from 30 minutes to 2 minutes per product across 30+ brands.

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Frequently Asked Questions

What makes custom software development different from using existing tools?+

Existing tools handle one piece of the puzzle. Custom software connects them into a single workflow built around how your business actually operates. La Maison Monaco needed web scraping, image processing, AI translation, and CMS uploads to work together - no off-the-shelf product does all of that.

What tech stack do you use?+

We build primarily with Next.js, React, TypeScript, Node.js, and PostgreSQL. For AI integrations we use Claude and Firecrawl. For hosting, we use Vercel and Railway. We choose tools based on what each project actually needs - not what is trendy.

How long does a custom software project take?+

Most projects launch an initial version within 4 to 8 weeks. The La Maison Monaco automation pipeline went from kickoff to production in that range. Ongoing feature development continues after launch on a monthly basis.

How much does custom software development cost?+

Projects typically start at $2,500/month, depending on scope and complexity. We scope every project individually after a free strategy call.

Ready to Get Started?

Let's discuss how we can build the right solution for your business.

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